UX Lead · Germs.sg | Freelance UI/UX Mentor
Designing experiences that connect people to what matters — across 6+ years and 5 industries.
I'm Rifqi Aditya Heryadi, a UI/UX Designer and UX Lead based in Bandung, Indonesia. I currently lead design at Germs Digital SG while running freelance mentoring for UI/UX learners across bootcamps and universities.
My experience spans eCommerce, Edutech, Advertising, and Loyalty & Reward SaaS platforms — always focused on research-driven, empathy-first work that creates real impact. I'm also a certified UI/UX mentor, having guided college students through programs at Binar Academy, Skilvul, and Markoding.
Core Skills
Full-time
Germs Digital SG · Remote
Oct 2023 — Present
Marketing consultancy agency focused on creative solutions. Responsible for client UX requests including UX Audits, Usability Heuristic Research, and UI Revamps.
Tada · Hybrid
Apr 2022 — Jul 2023
Customer Retention Platform for channel partners and employees. Led UI design, UX research, and feature improvements in close collaboration with product and engineering teams.
Paninti Duta Internusa · On-site
Apr 2022 — Jul 2023
Setup company serving international brands in overseas markets. Responsible for product feature design using Design Thinking, managing sprint, backlog and timelines for the development team.
Mentoring & Facilitation
Binar Academy · Remote
Mar 2024
Lectured UI/UX for fresh graduates through the Kominfo × Binar Academy Fresh Graduate Academy Digital Talent Scholarship program.
Markoding · Remote
Sep 2023 — Nov 2023
Mentored adolescents (10–19 yrs) in 21st-century skills and entrepreneurship through a project-based program under the Ministry of Education & Culture, UNICEF, and DKI Jakarta Education Agency.
Skilvul · Remote
Aug 2022 — Jan 2023
Facilitated Kampus Merdeka program, mentoring and guiding students according to determined curriculum and syllabus.
Binar Academy · Remote
Feb 2022 — Jul 2022
UI/UX Facilitator delivering user interface and user experience lessons aligned with determined curriculum and syllabus.
A creative-UX collaboration to reimagine the Germs agency website as a Wes Anderson film set in orbit — guiding visitors through the studio's universe via an astronaut's helmet, framing every scene like a shot from The Grand Budapest Hotel, but weightless.
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Designed the UX for an immersive civilization-building game — balancing strategic depth with discoverability for a global player base.
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Led UX for a platform empowering persons with disabilities in Singapore. Accessibility-first design from the ground up — research, flows, and system design.
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Redesigned in-branch service flows for UOB, reducing friction and wait times while significantly improving customer satisfaction scores.
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Crafted the end-to-end digital experience for a major inclusivity festival — from registration and wayfinding to live event updates.
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Designed internal tooling and research interfaces for Singapore's national defence R&D organisation — complex workflows made intuitive.
Other clients I've worked with
A heuristic evaluation and comparative audit of mobile banking onboarding flows — identifying friction points and proposing a streamlined, trust-building alternative.
Open DeckDeep-dive evaluation of a public-facing government service app against WCAG 2.1 and inclusive design principles, with a prioritised remediation roadmap.
Open DeckComparative research study on first-session retention in mobile strategy games — analysing onboarding patterns, cognitive load, and moments of player drop-off.
Open DeckHave a project in mind, need a UX audit, or looking for a UI/UX mentor? I'm open to freelance collaborations and mentoring opportunities.